October 16th, 2011 by Oceana
“I’m tremendously inspired by the young people putting together the Oceana Ball. It’s an excellent opportunity to bring influential people together for greater good.”

William Thorsell
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October 14th, 2011 by Oceana
“The Herbie Fund is truly extraordinary because it allows people within our local community to offer desperately needed surgeries to children from around the globe.”

Nancy Mirabelli
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October 5th, 2011 by Oceana
“Working with SickKids has always been a soft spot in my heart. It is something I have done in the past, and something that I would never say not to.” Mark McKoy

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October 3rd, 2011 by Oceana

For more behind the scenes images with Rick Mercer shoot for Oceana Magazine, please visit Oceana’s Flickr page
Photographers: Raina + Wilson Creative Producer: Jackie Gideon Styling: Costa Pavlou Styling Asst. Katherine Dark Hair: Paolo Marola/Onare Salon Behind the Scenes Photography: Helen Breznik Photographic Asst’s: Brooke Wedlock and Aaron Hoskins
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October 2nd, 2011 by Oceana



Creative Production: Jackie Gideon Photography: Chris Nicholls, Assistants: Clive Chiao, Ali Medina De La Vega, Stylist: Rita Fiorucci, Grooming: Jackie Gideon, Digital Tech: Branco Karan, Retouching: Lorca Moore, Social Media: Houndstooth Inc
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August 24th, 2011 by Oceana
Dr. Trevor Born “I saw the miracles that the Fund performed and have been a fan ever since.”
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August 18th, 2011 by Oceana
Canadian band and 2011 Juno nominees, Three Days Grace, joined us on set as part of a profile in this year’s Oceana magazine. Interested in seeing and reading our exclusive content?
Buy your tickets to the Oceana Ball now – the magazine debuts on October 20th and is made available to guests first. Outside distribution will be limited.








“Behind The Scenes” of Photoshoot with Three Days Grace for Oceana Magazine in benefit of the Herbie Fund & SickKids
Photographer, Babar Khan, Creative Production, Jackie Gideon Styling, Rita Fiorucci “Behind the Scenes” images by Helen Breznik Social Media, Houndstooth Inc
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August 16th, 2011 by Oceana
“Regardless of race, colour or creed, the Herbie Fund provides life-saving surgery for children who would otherwise have no access to this care.”

Charmaine Gooden – Editor, TV Host
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August 9th, 2011 by Oceana
Gord Martineau, Co-anchor, CityNews
“This really is a great way to help save lives around the world and to make a real difference. It’s hard to describe the emotion on the face of a parent when they realize you are going to save their child – it’s one of the most gratifying things one could ever witness.”
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August 8th, 2011 by Oceana
The creative process is always a fascinating work in progress; this year’s Oceana branding shoot did not disappoint! Photographer extraordinaire, Chris Nicholls, invited a crew led by Oceana Co-Chair and Creative Producer, Jackie Gideon, into his studio space for a full day’s work. What follows is a sneak peak at the 2011 Oceana branding image storyboard, including the inspiration photo. To see more Behind the Scenes coverage from Oceana, visit the Oceana Ball’s flickr page.
01. Chris Nicholls & Frances Coombe of Elite Models 02. Jackie Gideon & Frances Coombe 03. Model Frances Coombe in hair & make-up. 04. Onset with the team 05. 2011 Inspiration
Gorgeous 2011 Branding.
Creative Production: Jackie Gideon, Photographer: Chris Nicholls, Retouching: Lorca Moore, Assistants: Clive Chiao, Felix Wong, Rosanna U, Digital Tech: Branco Karan, Stylist: Rita Fiorucci, Social Media. Mel Ashcroft, Makeup and Hair: Jackie Gideon, Model: Frances Coombe, Elite Models, Prop Stylist: Christine Roberts
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